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Garden Center News
PO Box 11196
Albany, NY 12211
Tel: 888-261-5504,

310-622-4981
Fax: (702) 537-5629


Garden Center News.
All rights reserved

  Green Profit Retail Experience

 
Keys to getting new customers:

Search Engine Optimization:

Page names that reflect search terms.
  • Places
  • Problems
  • Varieties
  • Vendor
  • Seasonal
Inbound Links:
  • Vendors
  • Charities
  • Newspaper Articles
  • Website Comments

 

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Considerations for Maximum Lifetime Value from customers

Building a deeper relationship

  • Simple permission
  • Deeper permission
  • Ease of doing business
  • Relieve Fear, Uncertainty and Doubt
  • Show examples of other trusting customers
  • Be civic minded
  • Introduce employees and owners
Newsletter considerations
  • Frequency (Have something to say)
  • Recency (Say it at the right time)
  • Relevence (Say it to the right people)
  • Hide Treasure
Newsletter Content Ideas
  • Themes
  • HGTV projects
  • Problems
  • Time savers
  • New, new, new
  • Time sensitive
  • Tie in seminars
Content Sources
  • Creative Commons
  • Cooperative Extension
  • Customers
  • Garden Writers Association
Image Sources
  • Vendors
  • Creative Commons
  • Flickr
  • Customers
  • Clipart.com
Benefits
  • Shoulder seasons
  • Seminars
  • Full margin customers
  • Vendor support
  • Demonstrate expertise
  • Deeper permission
  • Survey results
 
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