”What makes our garden center better than other garden centers?”
Your articles should restate these points to the reader over and over. It is important that this be true to your business, so it is different than the answer for another nursery. For example it might be, “You are close to the freeway, your parking lot is big, you have the widest variety of roses.” Another nursery might be, “Your employees are bilingual, you carry my purchases out to the car, and I know you guarantee your stock.”
So your article might read, “We just got in the largest shipment of roses of the year; you can come today and choose from over 300 varieties. Our freeway access and large parking lot make us a great place to stop on the way home from work on Friday, so you can be all ready to go on Saturday.”
We all have “competitive advantages”, and it will be a great help to know what yours are, and to build your business around them.
At Garden Center News we want prospective customers to know that we are marketing savvy, we are familiar with the retail garden center business, and we have a staff that can give you the most professional, effective newsletter in the green industry.
